Abdurrahman Sheriff

Product Designer

LinkedIn

About

Highly innovative Product Designer with a proven track record of leading end-to-end product development, from strategic conception to successful launch. Combines entrepreneurial drive with deep expertise in UX/UI, AI-driven features, and fintech solutions, consistently delivering measurable impact such as generating over #3 million in revenue and contributing to $369M+ in processed transactions. Adept at collaborating with cross-functional teams to create intuitive, accessible, and high-performing digital experiences.

Work Experience

Product Designer

PAYVANTAGE (ETHICA MICRO-FINANCE BANK)

Jan 2025 - Mar 2025

Remote

Collaborated with cross-functional teams to design and launch Ethica Micro-Finance Bank, focusing on secure transactions and user engagement.

  • Collaborated across multiple teams to design and successfully launch Ethica Micro-Finance Bank, a new venture under Payvantage.
  • Designed the Internet Banking Platform and eToken Generation App, ensuring secure transactions and an intuitive user experience.
  • Contributed to the design and development of a gamified Learn and Earn Platform, boosting user engagement and rewarding knowledge testing.

Product Designer

ELLIPSIS CARE

Aug 2024 - Feb 2025

Remote

Designed the comprehensive Ellipsis Care App, integrating AI and monitoring systems to improve patient safety and health tracking.

  • Executed end-to-end design for the Ellipsis Care App, ensuring high usability across diverse patient and caregiver needs.
  • Integrated AI-driven features, an SOS function, and a medication monitoring system, significantly improving patient safety and adherence.
  • Developed a comprehensive dashboard for HMOs and family members, facilitating effective tracking of patient performance and overall health progress.

Product Design Intern

PAYVANTAGE

Aug 2024 - Oct 2024

Hybrid

Revised Payvantage's website, improving design consistency and UX, contributing to significant transaction volumes.

  • Conducted a thorough revision of Payvantage's website, enhancing design consistency and UX, contributing to over $369M in processed transactions and 1.4B+ transaction counts.
  • Performed extensive user research to refine features, optimizing key user flows and enhancing customer retention.

Founder & Product Designer

PAYPADI

Mar 2025 - Jul 2024

Remote

Led product design and development for the Paypadi Fintech App, enhancing student payment experiences through seamless design-to-code workflows.

  • Designed and successfully launched the Paypadi Fintech App, collaborating with engineers to establish a seamless design-to-code workflow, significantly improving the student payment experience.
  • Optimized user flows for payments and financial transactions, enhancing accessibility, speed, and overall ease of use for student users.

Founder & Product Designer

NOURISH

Dec 2023 - Jul 2024

Remote

Spearheaded the design and development of Nourish, an e-commerce venture that generated over #3 million in revenue within weeks.

  • Spearheaded the design and development of Nourish, generating over #3 million in revenue within weeks of its launch.
  • Developed a visually appealing e-commerce website using Framer, integrating Shopify for inventory management and Paystack API for secure checkout and delivery functionalities.
  • Overcame technical challenges during Shopify integration by adapting designs and workflows, ensuring a smooth and efficient e-commerce experience.

Product Design Intern

HNG INTERNSHIP

Sep 2023 - Oct 2023

Remote

Contributed to various product design initiatives, including website redesigns, accessibility-focused app prototyping, and e-commerce platform development.

  • Redesigned Innoson Group's website, incorporating African cultural elements and improving overall look and feel by 30% based on team feedback.
  • Developed an e-commerce app prototype adhering to 95% accessibility guidelines, enhancing inclusivity for users with disabilities.
  • Designed a video review platform with frame-by-frame commenting tools, reducing review time by 40% based on initial feedback.
  • Developed an easy-to-use app for a free lunch program, projected to boost employee participation by 20%.
  • Collaborated with cross-functional teams to create the Zuri Marketplace e-commerce platform, focusing on intuitive navigation and smooth purchase flows to achieve a 25% increase in user engagement.

Education

Electrical and Electronics Engineering

UNIVERSITY OF LAGOS

Sep 2019 - Jun 2023

Lagos, Lagos, NG

Skills

Design

  • User Research
  • Product Design
  • Usability Testing
  • Interaction Design
  • Prototyping
  • Wireframing
  • Design Systems
  • Visual Design
  • Mobile Design
  • User Experience (UX)
  • User Interface Design (UI)

Technical

  • HTML
  • CSS
  • Python